gender

60% Male

40% Female

 

Women ages 21-34 account for 15% of total craft volume

ATTENDANCE

2,875

Average attendance over 10 years.

audience

25-34 years old

(Millennials) 

Skew: 21-45

Millennials makes up approximately 32% of the volume of craft beer consumers.

 

Generation X makes up approximately 23% of the volume of craft beer consumers.

interests

Adventurous lifestyle, prefers variety over brand loyalty. Willing to pay more for quality food, drink and products than seek least expensive.

Social media-savvy, likely to openly share interests in social media circles. Prime users of ride share services, cycling or mass transit.

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SPONSOR
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BEER PONG
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OFFICIAL T-SHIRT
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New Mexico Brew Fest • Albuquerque, New Mexico, USA

info@nmbrewfest.com505 362 4848

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