Women ages 21-34 account for 15% of total craft volume
Average attendance over 10 years.
25-34 years old
Millennials makes up approximately 32% of the volume of craft beer consumers.
Generation X makes up approximately 23% of the volume of craft beer consumers.
Adventurous lifestyle, prefers variety over brand loyalty. Willing to pay more for quality food, drink and products than seek least expensive.
Social media-savvy, likely to openly share interests in social media circles. Prime users of ride share services, cycling or mass transit.