NEW MEXICO’S FAVORITE CRAFT BEER FESTIVAL!
Showcase your company in front of thousands of happy people
NMBF has established itself as the top beer festival in the Land of Enchantment. Each October, we honor New Mexico’s booming craft brewing culture by pulling together the best breweries from around the state and its most impassioned followers for an Oktoberfest-inspired celebration.
Since 2010, NMBF has welcomed thousands of dedicated beer enthusiasts to sample suds and soak in the fall sunshine at EXPO New Mexico. Each year continues to grow as word spreads about the state's uncanny knack for crafting award-winning beer. We invite you to take an important part in its success!
NMBF has numerous levels of unique sponsorships aimed at increasing awareness of your business through engagement with our audience. All sponsorship support helps to pay for talent, facilities, staging, media and promotional materials.
Demographics
ATTENDANCE
2,875
Average attendance per year over 10 year span of the festival.
audience
25-34 years old
Millennials — Skew: 21-45
* Millennials makes up approximately 32% of the volume of craft beer consumers.
* Gen X makes up approximately 23% of the volume of craft beer consumers.
gender
60% Male
40% Female
Women ages 21-34 account for 15% of total craft volume
interests
Adventurous
Prefers variety over brand loyalty.
Willing to pay more for quality food, drink and products than seek least expensive.
Willing to try new tastes, products, experiences.
Social media-savvy, likely to openly share interests in social media circles.
Prime users of ride share services, cycling or mass transit.
SPONSORSHIPS
TITLE SPONSORSHIP
The title sponsorship to NMBF is really more of a partnership, where your business is fully aligned with the festival and its audience. When NMBF is mentioned in all its marketing efforts, your brand is mentioned.
Sponsorship Includes:
Your business name as the presenting sponsor.
Your name & logo on all print ads, posters, flyers and billboards leading up to the festival. Print ads will feature your logo and expand to include a more detailed description of your sponsored area onsite at the festival
Television interviews will include mentions of your business and your participation in the festival.
Festival Posters/Postcards will feature your logo, other sponsor locations and all local breweries. NMBF street team will strategically distribute posters across the city and state.
Radio Ads will feature your business name as presenting sponsor in radio ads and in-studio interviews.
Your Business name listed as title sponsor on all NMBF tickets.
In the month of September, we would like to offer discounted tickets only available at your business. This promotion will be supported in advertisements.
Additional sponsor benefits can be tailored to your marketing and advertising needs upon request.
NMBF PROVIDES:
20 Early entry tickets
20 General admission tickets
10 parking passes
20 official NMBF T-shirts
20 commemorative glasses
live music STAGE SPONSOR
With this high profile sponsorship, your company will receive high billing on all print media and advertising, mentions in radio ads and radio and TV appearances.
Your brand will be prominently featured on large stage banners behind and in front of stage
Your company will receive verbal acknowledgement on stage during band introductions
Additional sponsor benefits can be tailored to your marketing and advertising needs upon request.
NMBF PROVIDES:
10 Early entry tickets
10 General admission tickets
10 parking passes
10 official NMBF T-shirts
10 commemorative glasses